Why should you give Harlem Lofts Inc the exclusive agency on your property? The
answer is EXPOSURE and SERVICE. Here’s how we proceed.
* ACCURATE PRICING – We provide an up-to-the-minute market value estimate for
your rental. We don’t try to win you over by valuing your property at an
unreasonable price. In reaching our conclusion, we use experience and judgment –
taking a realistic view of your property, comparing it to others, which have
recently rented in your neighborhood, and taking into consideration the present
state of the Harlem rental market.
* CUTTING EDGE RESEARCH – In addition, we maintain memberships to Online
Residential, Real Estate Board of New York, Manhattan Association of Realtors,
and the Property Shark full service research portal for the most updated recent
transactions, market trends and comparative rental figures.
* PHYSICAL INSPECTION OF PREMISES – We conduct an up front, critical evaluation
of the condition of your rental, offering suggestions based on our experience –
as to what can be done to enhance its marketability. We offer the services of
our “Harlem Lofts Inc. Fix-Up Team” – a group of experienced handymen, designers
and cleaning experts who we can make available at your expense, to spruce up
your rental unit and perform minor alterations so that it shows in the best
possible light and that you optimize your investment.
Upon your verbal indication that you wish to employ Harlem Lofts Inc. as your
exclusive broker, our firm will draft an “Exclusive Right to Rent Agreement”. In
this agreement, we describe our commitment of service to your rental, and your
agreement to allow us to exclusively represent you for the period of time
necessary to rent your property.
Our fee for service is equal to one month’s rent. To maximize exposure, we offer
to split this fee with other agencies so that they can market the property
through their own websites and marketing channels.
If you find that our service does not match the terms of this marketing plan,
our exclusive agency can be canceled upon 15 days notice by certified mail to
our office after the first 45 days of the term. So you’re not locked in if
you’re unhappy – which, of course, we don’t expect to happen!
Harlem Lofts, Inc spares no expense when it comes to staying on top of the
market, the community and the real estate industry. Our team markets your
property to every real estate professional and direct buyer possible. Below are
a few examples of how we stay connected and involved so that your property is
marketed in the broadest and most productive fashion.
EXPOSURE THROUGH COOPERATING FIRMS –As a service to our owners,
all Harlem Lofts Inc. exclusive listings are distributed to our cooperating
co-broker network which consists of 400+ REBNY firms. Through our local MANAR
membership, your listing will be shared with 40 member firms and featured on 26
Manhattan boutique agency sites as well as 1,600 REALTOR.com member companies.
Our current list of cooperating firms numbers over 500 in Manhattan and in
neighboring commuter communities in New York, New Jersey and Connecticut.
The descriptive marketing materials we distribute contains all the pertinent
facts about your rental, such as a detailed written description, floor plans (if
available), and the best times to show your property. Upon your request, we will
forward a draft of these marketing materials for your approval.
EXPOSURE THROUGH ADVERTISING – We believe in target advertising and
tailor our exclusive listings ad program to YOUR specific property to attract
the most qualified renters. Our target Ad program gives us the freedom to choose
those publications, which attract these renters. For example, we have had
success with publications such as the New York Times Classified section, various
East and West side neighborhood papers, and many others. We also list your
property on various websites including the Harlem Lofts Inc website, MANAR with
MLS, REBNY, OLR, IDX, NAR, and Realtor.com.
* National Association of REALTORS®
* Real Estate Board of New York
* NEW YORK TIMES
* Property Shark & StreetEasy for the Real Estate Industry
* To coordinate frequent open houses.
* To upload this unit to MLS, RLS, IDX, REALTOR® and NY Times on a rotation
* To market this unit on the newly launched Harlem Lofts Inc improved search
* With owner’s permission, to post professional signs to further market the
* To have the property professionally photographed to increase foot traffic from
the digital advertising campaign.
* To have the property professionally photographed for the purpose of drawing in
foot traffic from the digital advertising campaign.
* To advertise in office storefront window display on rotation basis.
We are committed to working and evaluating the progress with you until the
property is sold. By monitoring the progress, we can judge the success of the
marketing plan. If some of the strategies prove less successful, we will
determine why, refocus, and implement appropriate adjustments.
Feedback reports will be emailed to you on a monthly basis. These evaluations
will include a HARLEMLOFTS.com web traffic report as well as statistics and
analytics from REALTOR.com. We encourage your input throughout the process and
feel that this transparency will enable us to keep the marketing ideas fresh and
alive. Harlem Lofts Inc business model is based on quality, not quantity.