Why should you give Harlem Lofts Inc the exclusive agency for your property? The
answer is EXPOSURE and SERVICE. Here’s how we proceed.
* ACCURATE PRICING – We provide an up-to-the-minute market value estimate for
your property. We don’t try to win you over by valuing your property at an
unreasonable price. In reaching our conclusion, we use experience and judgment –
taking a realistic view of your property, comparing it to others, which have
recently sold in your neighborhood, and taking into consideration the present
state of the Harlem residential real estate market.
* CUTTING EDGE RESEARCH – In addition, we maintain memberships to Residential,
Real Estate Board of New York, Manhattan Association of Realtors, and the
Property Shark full service research portal for the most updated recent
transactions, market trends and comparative sales figures, the same resources
appraisers and banks use to assess your home’s value. These databases include
over 400,000 property tax and assessment records and 20,000 recently recorded
sales transactions, as well as a myriad of other services concerning current
* PHYSICAL INSPECTION OF PREMISES – We conduct an up front, critical evaluation
of the condition of your property, offering suggestions based on our experience
– as to what can be done to enhance its marketability and obtain the highest
possible price. We offer the services of our “Harlem Lofts Inc. Fix-Up Team” – a
group of experienced handymen, designers and cleaning experts who we can make
available at your expense, to spruce up your home and perform minor alterations
so that it shows in the best possible light.
Upon your verbal indication that you wish to employ Harlem Lofts Inc. as your
exclusive broker, our firm will draft an “Exclusive Right to Sell Agreement” for
review by you and your attorney. In this agreement, we describe our commitment
of service to your sale, and your agreement to allow us to exclusively represent
you for the period of time necessary to sell your property– a duration which
gives us an opportunity to plan and execute a long-term marketing and
Our fee for service is 6% of the sale price. To maximize exposure, we offer to
split this fee with other agencies so that they can market the property through
their own websites and advertising channels. Details of how and when the
commission is paid will be specified in your Exclusive Right to Sell Agreement.
If you find that our service does not match the terms of this marketing plan,
our exclusive agency can be canceled upon 15 days notice by certified mail to
our office after the first 45 days of the term. So you’re not locked in if
you’re unhappy – which, of course, we don’t expect to happen!
Did you know that For Sale by Owner properties sell for 16% less than those sold
Harlem Lofts, Inc spares no expense when it comes to staying on top of the
market, the community and the real estate industry. Our team markets your
property to every real estate professional and direct buyer possible. Below are
a few examples of how we stay connected and involved so that your property is
marketed in the broadest and most productive fashion.
EXPOSURE THROUGH COOPERATING FIRMS – As a service to our
sellers, all Harlem Lofts Inc. exclusive listings are distributed to our
cooperating co-brokers which consists of 400+ REBNY firms. Through our local
MANAR membership, your listing will be shared with 40 member firms and featured
on 26 Manhattan boutique agency sites as well as 1,600 REALTOR®.com member
companies. Our current list of cooperating firms numbers over 500 in Manhattan
and in neighboring commuter communities in New York, New Jersey and Connecticut.
The descriptive marketing materials we distribute contains all the pertinent
facts about your property, such as a detailed written description, floor plans
or layouts, and the best times to show your property. Upon your request, we will
forward a draft of these marketing materials for your approval.
EXPOSURE THROUGH ADVERTISING – We believe in target advertising and
tailor our exclusive listings ad program to YOUR specific property to attract
the most qualified buyers. Our target Ad program gives us the freedom to choose
those publications, which attract these buyers. For example, we have had success
with publications such as the New York Times Classified section, various East
and West side neighborhood papers, and many others. We also list your property
on various websites including the Harlem Lofts Inc website,
MANAR with MLS, REBNY, OLR,
IDX, NAR, and Realtor.com..
* National Association of REALTORS®
(NAR) Member – America’s largest trade association, representing 1.3
million members, including NAR’s institutes, societies and councils, involved in
all aspects of the residential real estate industries. REALTOR® has business
relationships with AOL, MSN, and the Wall Street Journal (among others) that
direct traffic to the site; and hosts gateways for Cendant's ERA, Century 21,
and Coldwell Banker franchises; as well as Prudential Real Estate, and RE/MAX.
Members listings are distributed to 1,600 local associations/boards and 54 state
and territory associations of REALTORS®. NAR distributes listings to over 28
partners including REALTOR.com®, TopProducer.com, HomeInsight.com,
SeniorHousingNet.com, WelcomeWagon.com, HomePlans.com, MOVE, The Enterprise.com,
and Moving.com. REALTOR.com® receives nearly 6 million unique visitors each
month and accounts for 68 percent of time spent by viewers, making it the most
visited real estate site. Furthermore, buyers and sellers spend 3 times longer
on REALTOR.com® than any other real estate sites. As so few NYC firms are NAR
members, buyers relocating to Harlem find us first.
We recognize that over 82% of home buyers desire and expect detailed online
property descriptions with illustrative photos so we invest in the latest
technology and marketing innovations. REALTOR® Showcase Listing Enhancements
promote your listings with additional photos, elaborate property descriptions,
neighborhood information, maps and virtual tours. Featured Homes™ puts your
property before all others on the #1 real estate search site - and then works to
make sure that they are displayed prominently and constantly at the top and
bottom of every page. Best of all, only a few spots are available per zip code,
making REALTOR® one of the most effective marketing tools.
* Real Estate Board of New York
Member – In 2002, Harlem Lofts Inc. was the first Harlem based firm to join
the REBNY, New York City’s leading real estate professional organization. REBNY
promotes the industries professionalism and the New York markets continued
growth. Via REBNY’S listings service, Harlem Lofts Inc. and the 400+ member
firms will receive all listings. The Board is comprised of 12,000 owners,
builders, brokers, managers, banks, insurance companies, pension funds, real
estate investment trusts, utilities, attorneys, architects, marketing
professionals and many other individuals and institutions involved in New York
* NEW YORK TIMES - Harlem Lofts posts all exclusive listings on a
rotation basis to New York Times Online for regional and nationwide exposure to
reach over 5.2 million New York Times readers.
* Property Shark & StreetEasy for the Real Estate Industry are NYC based
real estate information sites and search engine listing services that aggregate
all currently active sales and rental listings. Listing history highlights price
changes and time on market. Various innovative tools maximize exposure and
target specific user groups. Agents view detailed reports and statistics on
comparative listing performance.
* To coordinate 1 open house a week (on Saturdays or Sundays excluding holidays)
and keep a log of all prospective buyers and their comments.
* * To work directly with a mortgage broker that knows the property so we can
pre-qualify prospective buyers for a mortgage. We will invite a few mortgage
brokers to view the property and establish a detail protocol of what is required
from a perspective buyer so we can hit the ground running if there is any level
* To upload this unit to MLS, RLS, IDX, REALTOR® and NY Times on a rotation
* To market this unit on the newly launched Harlem Lofts Inc improved search
* To post professional signs to further market the property.
* To have the property professionally photographed for the purpose of drawing in
foot traffic from the digital advertising campaign.
* To advertise in office storefront window display on rotation basis.
We are committed to working and evaluating the progress with you until the
property is sold. By monitoring the progress, we can judge the success of the
marketing plan. If some of the strategies prove less successful, we will
determine why, refocus, and implement appropriate adjustments.
Feedback reports will be emailed to you on a monthly basis. These evaluations
will include a HARLEMLOFTS.com web traffic report as well as statistics and
analytics from REALTOR.com. We encourage your input throughout the process and
feel that this transparency will enable us to keep the marketing ideas fresh and
alive. Harlem Lofts Inc business model is based on quality, not quantity.
Lets Meet to Discuss a Strategy