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Why should you give Harlem Lofts Inc the exclusive agency for your property?The
answer is EXPOSURE and SERVICE. Here’s how we proceed.
* ACCURATE PRICING – We provide an up-to-the-minute market value estimate for
your property. We don’t try to win you over by suggesting at an unrealistic
price. In reaching our conclusion, we use experience and judgment – taking a
realistic view of your property, comparing it to others, which have recently
sold in your neighborhood, and taking into consideration the present state of
the Harlem residential real estate market.
* CUTTING EDGE RESEARCH – In addition, we maintain memberships to Compsny.com
and Property Shark's full service research portal for the most updated
Comparative Sales figures, the same resources appraisers and banks use to assess
your home’s value. These databases include over 400,000 property tax and
assessment records and 20,000 recently recorded sales transactions, as well as a
myriad of other services concerning current sales data.
* PHYSICAL INSPECTION OF PREMISES – We conduct an up front, critical evaluation
of the condition of your property, offering suggestions based on our experience
– as to what can be done to enhance its marketability and obtain the highest
possible price. We even offer the services of our “Harlem Lofts Inc. Fix-Up
Team” – a group of experienced handymen, designers and cleaning experts who we
can make available at your expense, to spruce up your home and perform minor
alterations so that it shows in the best possible light.
Upon your verbal indication that you wish to employ Harlem Lofts Inc. as your
exclusive broker, our firm will draft an “Exclusive Right to Sell Agreement” for
review by you and your attorney. In this agreement, we describe our commitment
of service to your sale, and your agreement to allow us to exclusively represent
you for the period of time necessary to sell your property– a time frame which
gives us an opportunity to plan a long-term marketing strategy including
advertising.
Our fee for service is 6% of the sale price. Details of how and when the
commission is paid will be specified in your Exclusive Right to Sell Agreement.
If you find that our service does not match the terms of this marketing plan,
our exclusive agency can be canceled upon 15 days notice in writing to our
office after the first 30 days of the term. So you’re not locked in if you’re
unhappy – which, of course, we don’t expect to happen!
Harlem Lofts, Inc spares no expense when it comes to staying on top of the
market, the community and the real estate industry. Our team markets your
property to every real estate professional and direct buyer possible. Below are
a few examples of how we stay connected and involved so that your property is
marketed in the broadest and more production fashion.
EXPOSURE THROUGH COOPERATING FIRMS – As a service to our
sellers, all Harlem Lofts Inc. exclusive listings are distributed to cooperating
co-brokers, 400+ REBNY firms and 1,600
REALTOR® firms, within 72 hours after we receive a signed exclusive agreement
from a seller. Our current list of cooperating firms numbers over 500 in
Manhattan and in neighboring commuter communities in New York, New Jersey and
Connecticut.
The descriptive co-brokerage agreement we distribute contains all the pertinent
facts about your property, such as a detailed written description, floor plans
or layouts, and the best times to show your property. If you wish, a draft of
this co-brokerage agreement will be sent to your for approval in advance.
EXPOSURE THROUGH ADVERTISING – We believe in target advertising and tailor our
Ad program for exclusive agencies to the specific property. Our interest is to
attract qualified buyers for YOUR property. Our target Ad program gives us the
freedom to choose those publications, which attract these buyers. For example,
we have had success with publications such as the New York Times Classified
section, various East and West side neighborhood papers, and many others. We
also list your property on various websites including the Harlem Lofts Inc
website, MANAR with MLS, REBNY, OLR,
IDX, NAR, and Realtor.com.
* National Association of REALTORS®
(NAR) Member – America’s largest trade association, representing 1.3
million members, including NAR’s institutes, societies and councils, involved in
all aspects of the residential real estate industries. Members must belong to
one or more of some 1,600 local associations/boards and 54 state and territory
associations of REALTORS®. They are pledged to a strict Code of Ethics and
Standards of Practice that allows us to maintain the “REALTOR” status.
* Real Estate Board of New York
(REBNY)
Member – Harlem Lofts Inc. was the first Harlem based firm to join the Real Estate Board of New York, New York City’s leading
real estate professional organization. REBNY promotes the industries
professionalism and the New York markets continued growth. Via REBNY’S listings
service, Harlem Lofts Inc. and the 200+ member’s firms share and co-broke all
listings.
* NEW YORK TIMES - New York Times Online and Print for regional and nationwide
exposure to reach over 5.2 million New York Times readers.
* StreetEasy for the Real Estate Industry is a NYC based real estate information
site and search engine listing service that aggregates all currently active
sales and rental listings. Listing history highlights price changes and time on
market. Various innovative tools maximize exposure and target specific user
groups. Agents view detailed reports and statistics on comparative listing
performance.
* To coordinate 1 open house a week (on Saturdays or Sundays excluding holidays)
and keep a log of all prospective buyers and their comments.
* To work directly with a mortgage broker that knows the property so we can
pre-qualify prospective buyers for a mortgage. We will invite a few mortgage
brokers to view the property and establish a detail protocol of what is required
from a perspective buyer so we can hit the ground running if there is any level
of interest.
* To post this property on New York Times Online.
* To upload this property to MLS, RLS, IDX, Realtor.com.
* To market this property on our new improved search engine/Google-friendly
website.
* To post professional signs to further market the property.
* To have the property professionally photographed to maximize foot traffic from
the digital advertising campaign.
We will evaluate the progress with you until the property is sold. By monitoring
the progress, we can judge the success of the marketing plan. If some of the
strategies prove less successful, we will determine why, refocus, and implement
appropriate adjustments.
Feedback reports will be emailed to you on a monthly basis. These evaluations
will include a HARLEMLOFTS.com web traffic report as well as statistics and
analytics from REALTOR.com. We encourage your input throughout the process and
feel that this transparency will enable us to keep the marketing ideas fresh and
alive. Harlem Lofts Inc business model is based on quality, not quantity.
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